Analytics
We use Google Analytics to count visits and clicks, so we can see which pages and comparisons help. Our site tells Google Analytics: the page path you view (never the part after “?” or “#”), the website you came from (its domain only), the page title, and these actions: clicks to other websites (the destination domain and the tool’s name), adding or removing a tool from your comparison, which tools you compare, Top 10 view changes, the calculator settings you change (audience, number of prompts, brands or clients, frequency, period and number of AI platforms), and a confirmed newsletter sign-up. We never send email addresses, free text, quotes you enter, or the codes in newsletter links. Like any web request, it also gives Google your IP address (which it uses for approximate location), your browser and device type, screen size and language, and the random ID in its “_ga” cookies. Google signals and ad personalisation are switched off. Google processes this data under its own terms and privacy policy.
Newsletter
If you sign up, we keep your email address, when and how you agreed, and whether you are subscribed, in our own email system. We send email through Amazon’s email service. Every newsletter has a one-click unsubscribe link.
Delivering the site
Cloudflare delivers and protects this site, and in doing so processes technical request data such as IP addresses and the addresses of the pages you open. Calculator and comparison settings are part of the page address, so they travel with each page request. Your colour theme and comparison shortlist are kept in your own browser.
Questions
Email [email protected].