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Gumshoe vs
Waikay.

Treat unknowns as evaluation questions.

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Compare the entry offers.

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Showing 10 of 14 features listed by these tools, ordered by how often they appear across the directory.

Entry offers and common features
At a glanceGumshoeBuild your ownWaikaySite Owners
PaymentSubscriptionMixed
Entry offer$99.00/month per brand$24.95/month
AvailabilityFree sampleFree entry available
Entry allowancePer-brand offer · Prompt allowance unconfirmed · Every 7 daysBrands unconfirmed · 8 credits a month (shown: 40 prompts weekly on 4 platforms) · Daily or every 2 days or weekly
Team allowanceUnlimited team members1 team member
AI platform allowanceConfirm platform access4 in the shown example · credit use depends on the mix
Monthly answersConfirm provider allowanceConfirm provider allowance
Sources viewed11 Nov 202613 Nov 2026
Visibility trackingIncludedIncluded
Source analysisCosts extraUnconfirmed
Rival comparisonsUnconfirmedIncluded
Scheduled runsIncludedIncluded
Daily trackingCosts extraUnconfirmed
Brand perceptionCosts extraUnconfirmed
Content creationIncludedUnconfirmed
Website checksIncludedUnconfirmed
Tone analysisUnconfirmedUnconfirmed
Action plansUnconfirmedIncluded
Compare all 14 listed features
All listed features
At a glanceGumshoeBuild your ownWaikaySite Owners
Visibility trackingIncludedIncluded
Source analysisCosts extraUnconfirmed
Rival comparisonsUnconfirmedIncluded
Scheduled runsIncludedIncluded
Daily trackingCosts extraUnconfirmed
Brand perceptionCosts extraUnconfirmed
Content creationIncludedUnconfirmed
Website checksIncludedUnconfirmed
Tone analysisUnconfirmedUnconfirmed
Action plansUnconfirmedIncluded
Content checksCosts extraUnconfirmed
Fact checkingUnconfirmedIncluded
Persona researchIncludedUnconfirmed
Topic analysisUnconfirmedIncluded

Included = confirmed in the entry offer. Costs extra = a paid add-on or higher offer. Unconfirmed = check with the provider. A feature missing from a listing is not a confirmed absence. Entry means the lowest listed monthly amount; annual commitments are labelled.

Read the fit, restrictions and sources

Treat unknowns as evaluation questions.

Start with the public details, then write down what remains unconfirmed. Ask for platform coverage, collection context and a price for your exact workload. An unknown in a profile is a reason to ask, not evidence that the feature is missing or that two products are equivalent.

Consider Gumshoe.

For marketing teams, agencies.

Explore how different buyer personas change AI recommendations, with separate visibility, content, tone, and source investigations.

Strengths to investigate

  • Unlimited users are included on every plan.
  • A free sample lets buyers inspect one visibility investigation.

Limits and questions

  • A project is a brand plus one focus area; more focus areas mean additional subscriptions.
  • Source, tone, and content investigations are paid additions to the entry offer.

The retrieved pages did not identify a definitive current model roster. Confirm your required platforms before buying.

Full profile →

Consider Waikay.

For small teams, agencies.

Investigate missing brand knowledge, factual errors, and competing brands within AI responses, with topic-level action plans.

Strengths to investigate

  • The entry plan includes fact checks and custom scheduling.
  • Higher offers allow extra prompts and action plans to be bought as needed.

Limits and questions

  • The entry allowance and action-plan use share capacity.
  • The page labels additional coverage as Google and Sonar without identifying the exact consumer surfaces.

Only unambiguous platform names are listed here. Waikay distinguishes standard tracking from a mode using direct model services; confirm your required method.

Full profile →

Before choosing

Confirm your brands, prompts, model mix, frequency and selected features. Entry allowances may be shared across brands or vary by model. Listed features can require a higher offer.

Gumshoe sources

Waikay sources

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